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Network Theory

The 'social graph' lock-in is overvalued

Jun 30, 2011
We keep reading that the biggest asset Facebook has is their social graph, the network of friends and friends of friends that is close to impossible for other companies to replicate. Facebook initially grew their network not just because people wanted to be friends with others on an online service, but because it provided a real value that people wanted to capture (according to my friend who was …
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